Most guys take the beauty out of everything they do. They turn it into a competition in which there's a winner who get's the trophy and there's losers who are unlucky. Even dating can become competitive for blokes. Mainly because they don't feel beautiful inside.
You can't buy enough Gucci suits or fancy cars to feel beautiful. The feeling of owning something feels beautiful for a while, but if you don't already feel beautiful, the lustre soon wears off.
Beauty is perception. Everybody is beautiful inside. If a guy doesn't feel beautiful inside he either tries to capture a partner who is his definition of beautiful and attach himself to her, or, he gives up on beauty altogether. Then life becomes awful ... busy.
If a bloke wants to find and hold a great relationship with someone special, he has to feel beautiful already. And recover that lost feeling if ever it goes away. That's inner power. Feeling beautiful.. and I know, most blokes struggle with that word but, hey, I say, get over it fellas... time to evolve.