People know us long before we speak. Our communication, our teeth, our shoes, hair, clothes carry a message, a very powerful one.
But as important as the message we project are the messages we give ourselves. We are a product of our environment and all too easily we can drift into a self-determined plateau that may be designed to impress others, but does nothing to impress ourselves. A gap can appear between how we treat ourselves and how we want to be treated.
The purpose of focusing on personal brand and be coached is to close that gap.